In spring 2018, I partnered with the Visit Napa Valley tourism board to create a multimedia travel campaign documenting the region during one of its most visually distinctive seasons.

Working across photography, writing, and social media storytelling, I produced a collection of 20 original images for the tourism board’s digital library, wrote a first-person travel feature about the experience, and hosted an Instagram takeover for the Visit Napa Valley account. I also shared the destination with my own audience throughout the trip and through continued coverage afterward.

The project brought together destination photography, editorial storytelling, content production, and audience engagement to create a cohesive portrait of spring travel in Napa.