Past Client Work, Marketing and Content Creation
VARONE ORTHODONTICS
(JAN 2021 - DEC 2022)
I was hired by Dr. Varone to oversee all of her digital marketing efforts for her orthodontist practice in Southwest Florida.
I began by establishing a cohesive brand aesthetic across all platforms, using her logo, fonts, and colors to create a professional consistency and voice on Instagram, Facebook, Pinterest, Twitter, and Google. I created a weekly content schedule to push important announcements, information about orthodontics, her services offered, and other engaging graphics to these main sites. I designed a set of infographic templates, ad layouts, photo frames, and banners for continued use across all platforms.
I then created a TikTok account for the practice and, identifying popular TikTok trends and adapting them to suit her business, I directed the Varone staff in the creation of consistent video content. I worked with Dr. Varone and her staff to create a body of video content, both informational and humorous, to push across these platforms. Within the first month of my services, these social platforms have seen enormous growth. On Facebook, a 2.2K% growth in reach; on Instagram, a 1.3K% growth in reach; on Pinterest, a 400% growth in engagement; and on TikTok, a growth of 1,000+ followers and two viral videos.
In addition to my social media management, I have taken over the helm of running digital advertising for the business through Facebook and Google ads. The goal of these ads is to target customers for Invisalign treatments, especially in her Venice, FL, office. The initial results of Facebook and Instagram video ads is promising, with a $1.32 CPC and a 13,800+ reach over the first 30 days.
I am thrilled with the growth of Varone Orthodontics online presence and I thoroughly enjoyed my time working with Dr. Varone and her team.
CHARLOTTE COMMUNITY FOUNDATION
(AUGUST 2020 - OCTOBER 2020)
I was initially contacted by the Charlotte Community Foundation for freelance photography documenting the local response to COVID-19 in Charlotte County, FL. I was then brought on as a consultant to create a social media schedule, launch their Instagram, design a series of branded templates for use across platforms, and to advise their team on best practices on social media. I continue to occasionally work with them to promote specific initiatives for the foundation, as needed.
VEERAH
(FEB 2017 - MAY 2017 & MAY 2018 - MARCH 2019)
I worked extensively with the Veerah team as a photographer, social media manager, influencer coordinator, and more. During my time with the company, I more than tripled the Instagram account’s following and impressions; helped to photograph and plan content for the launch of three different new collections; coordinated all influencer partnerships, including New York Fashion Week coverage; and I worked to oversee all content production, editing, scheduling, analytics, cross promotion, community engagement, and more.
VISIT NAPA VALLEY TOURISM
(MARCH 2018)
I partnered with the Visit Napa Valley tourism board on several levels—as a photographer, a writer, and an influencer. During this project, I flew out to Napa, CA, to document spring travel in the area. My deliverables included a blog post of my experience, 20 high-quality images to be used by the tourism board as digital assets, an Instagram takeover on the Napa Valley account, and continued promotion to my own website and Instagram audiences both during and following my stay.
JULIE BROWN DESIGNS
(MAY 2016 - SEP 2016)
I began my work with Julie Brown as an influencer, partnering with their team. I was then hired on a freelance basis as a photographer to create the imagery for their website and digital marketing during several consecutive seasons. I was brought on as an interim Social Media Coordinator for several months, during which time I continued to create digital content for the brand; I sourced user-generated content; created, wrote, and scheduled all social media posts and weekly emails; and helped to make their platforms more cohesive. While I was unable to continue with the brand due to other obligations, they were very pleased with the results I achieved while there.
OTHER BRANDS AND CLIENTS I HAVE WORKED WITH INCLUDE…
InStyle Magazine
Brahmin
The Colony Hotel, Palm Beach, FL
Windstar Cruises
M.Gemi
J.Crew
Lilly Pulitzer
Moe’s Southwest Grill
& more
