8:28 Insights is a research and consulting agency that partners with senior executives and global brands such as Procter & Gamble, Airbnb, and Moët Hennessy, to translate consumer and market research into meaningful business insights. As the Editorial Strategist, I worked directly with the founder and CEO to lead the agency's content strategy, shaping its editorial voice across written and audio platforms.

My role extended beyond content production to include editorial planning, copy editing, messaging strategy, and project management. I helped transform complex research into engaging, accessible stories that positioned the agency as a trusted thought leader within the insights industry.

A major focus of my work was producing and launching Research Revealed, the agency's flagship podcast. I helped develop the show's editorial strategy, research guests, prepare interview briefs, edit scripts and promotional content, coordinate production, and oversee the overall content direction from concept through launch. Beyond editorial production, I managed the podcast's end-to-end digital launch, designing and building the show's website, coordinating the publication and distribution of episodes across platforms including Spotify and Apple Podcasts, and overseeing the rollout of supporting assets to ensure a cohesive brand experience across every audience touchpoint.

The engagement concluded following significant personal circumstances affecting the company's founder, after successfully launching several key editorial initiatives and helping establish a stronger foundation for the agency's content strategy.